Working 9-5, what a way to measure social behaviour outside the lab: Introducing Sociometric Sensors.
At The University of Lincoln , we have recently taken delivery of several Sociometric sensors !! Until very recently it was impossible to record social signalling in natural settings with a high level of precision over time. While observers have been employed in the past, their observations are inherently subjective, expensive and often inaccurate. However, advances in electronic measurement sensors, reduction in battery sizes and developments in computational data analysis have facilitated the measurement of what was previously deemed invisible. As a result, there is a growing body of evidence suggesting that social signalling plays a significant role in everyday persuasion and decision making, with applications extending to analysis and redesign of organisational networks. A Sociometric sensor (Figure 1) is a small electronic device worn around the neck. It measures a variety of individual and interpersonal behaviours during a social interaction by way of four sensors: a