Showing posts from April, 2013

Going beyond the 'nudge': Could supermarkets do more to encourage a balanced diet?

It is well acknowledged that what we eat is important and UK Governments have spent a small fortune on campaigns  that encourage people to think carefully about what they eat. These are typically known as nudge strategies. As the name suggests, they attempt to 'nudge' the public into changing their behaviour. Whether this actually works remains open to debate . For example, most people who smoke know it is bad for their health, but reminding them of that fact will not always have the desired effect on their behaviour. On the other hand, the public smoking ban has been very  effective  in helping people kick the habit because it removes temptation and encourages people to adopt effective coping strategies. I guess that could be described as a bit more than a nudge! Anyway, this got me thinking about diet as I was walking around the supermarket. Glancing at the shelves, it struck me that temptation is everywhere. Every aisle is packed with products that contain too much fat, s